Bastille Day Offer to Alliance Chapters

Wednesday, June 24, 2009

Veuillez trouver ci-après une offre promotionnelle faite aux Alliances à l'occasion du 14 juillet.
La maison Lillet fait don de produits gratuits pour vous aider à organiser les célébrations de "Bastille Day" et assurer la promotion de sa marque.

 

Lillet, the French Aperitif wine from Bordeaux, would like to be part of your upcoming Bastille Day celebration.  A favorite among wine enthusiasts, and European culture aficionados, Lillet is best enjoyed in the summertime, on ice with an orange slice.  Born in Podensac France, in the Graves region of Bordeaux, Lillet has been enjoyed for more than a century.  Recently, Lillet has been rediscovered as an enjoyable summer time sipping aperitif, and as a key cocktail ingredient in James Bond favorite cocktail, the Vesper martini.

Summertime is a key activation period for Lillet.  Lillet is already participating in several Bastille Day events in and around New York City.  We want to continue introducing Lillet during this key French holiday, celebrated and enjoyed throughout the US.  We would like to have this opportunity to participate in your local Bastille Day festivities with product donation and relevant POS material, adding a French touch and custom to the overall experience.

Please contact Laurence Costa, Lillet Marketing Manager, William Grant and Sons, for more information, at lcosta@wgrantusa.com or at 212-246-1760 ext 716.

See you at Bastille Day with Lillet!

Laurence Costa
Marketing Manager Lillet, Bols, Galliano
William Grant & Sons
200 Park Ave. South
New York, NY  10003
Office - 212-246-1760 x 716
Mobile - 732-589-6852

Délégation générale de l’Alliance Française aux Etats-Unis
dgo@alliance-us.org

 
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